Tuesday, March 29, 2011

Dare to Take the Challenge

What is the future of publishing? This is a question I often ask and I believe some publishing houses think they have found the answer.

logoWe are not speaking about the end of paper. No, no, definitely not that. Publishing houses are beginning to see the synergy of creative media. Books are being created with interactive components so readers have to take an active part in discovering the story. Now HarperCollins is taking it to a new level. They just announced a partnership with imbee and the National Film Festival for Talented Youth to establish the imbee Film Challenge. Now you might be asking, "what is imbee?" It is a tween social network. Just think Facebook for tweens. To read the official press release click here.

The Call (The Magnificent 12 Series #1) by Michael Grant: Book CoverIt seems at least one new movie is released in theaters each month that is based on a tween, teen or young adult novel. This contest borrows from that enthusiasm and combines it with the eagerness of YouTube to really bring everything together for tween filmmakers. For this competition young creatives are asked to adapt selected excerpts from The Magnificent 12: The Call, the debut novel in Michael Grant’s middle-grade fantasy series from Katherine Tegen Books at HarperCollins. The Call was released in August, 2010. The next two installments are set to be released this summer and fall.

Visit the imbee Film Challenge website for more details.

Want to view "The Call" book trailer?

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